About
Jetzt & Dahanna Technologies is an independent one-person software studio run by Tobias Blankenhorn near Stuttgart, in the Swabian part of southern Germany.
Why this studio exists
I started building small apps because I kept coming across things that felt as if they could be simpler, fairer, and more focused. I wanted to make products that do a clear job well, with technology and business choices that support that job rather than distract from it.
The idea behind Jetzt & Dahanna is straightforward: understand the job, design the experience carefully, use technology where it genuinely helps, and leave out what does not.
Who is behind it
I'm Tobias Blankenhorn. In my main profession, I work as a Voice UX Engineer in the automotive industry. I hold a Master's degree in Behavioral Science from Radboud University in Nijmegen, where I studied at the Behavioral Science Institute and focused in part on human–machine interaction.
That background still shapes how I approach software. I'm interested in what technology actually does for the person using it: whether an interaction is understandable, whether a feature earns its complexity, and whether the business model treats people fairly.
Small on purpose
Jetzt & Dahanna is a small independent studio, built alongside my main profession and focused on its own products rather than client work.
Being independent lets me keep infrastructure simple, keep product scope deliberate, and make decisions around what the product itself needs. That includes being careful about recurring services and costs when a simpler approach works just as well.
Why “Jetzt & Dahanna”?
Jetzt & Dahanna roughly means “now & here” in Swabian dialect. It is a small nod to where the studio comes from — near Stuttgart, in Swabia — but the meaning also fits the way I like to build software: start with the real need in front of you, solve it thoughtfully, and keep the focus on what is useful here and now.
So the name is both a local signature and a reminder to keep things grounded, practical, and focused on the people actually using them.