Principles

These principles guide how we build applications. They are not aspirations. They are decisions reflected in every product we create.

• Ownership-first pricing

  When an application costs money, we price it in a way that feels like buying a product. If you buy something, you own it.

• Honest interfaces

  Every interaction is designed to be clear and honest. People should understand what's happening and why.

• Data minimization

  We minimize data collection and keep it purpose-driven. If data needs to be stored, we're explicit about what, why, and for how long.

• Transparent monetization

  If an application costs money, we're direct about it: clear pricing, predictable costs, and a product-first model.

• Users stay in control

  Features are designed to support user goals, not to create engagement metrics. People should remain in control of their experience and their data.

• AI only where useful

  We use AI to add clear, understandable value. Functionality stays transparent, and the user stays in control.

• Restrained by default

  Applications should be calm and focused. Notifications are used sparingly, and features are designed to support goals rather than create dependency.

• Clear boundaries

  Each application has a specific purpose. We build tools with a tight scope that do one thing well.